
Episode 65: The Hard Truths About Building Boston's Design Community
From Talking Marketing by AMA Boston
May 5, 2026 · 1h 1m · Episode 65
About this episode
The episode features a candid discussion with Catherine Headen-Carlucci about the challenges and realities of building a design community in Boston.
Welcome back to Talking Marketing - Episode 65 - The Hard Truths About Building Boston's Design Community. This week I sat down with Catherine Headen-Carlucci — designer, consultant, and President of AIGA Boston — for one of the most honest conversations I've had about what it really takes to build a design community from the inside. We went deep on: — The gap between what designers are trained to believe design is, and what it actually is in practice — What AIGA Boston is doing that most designers don't know exists — Why Boston loses its talent to other cities and who's responsible for changing that — What the next version of Boston's design community needs to look like. This is not a surface conversation. Catherine doesn't hold back — and that's exactly why you should listen.
People in this episode
Guest: Catherine Headen-Carlucci
Topics covered
- design community
- Boston
- AIGA Boston
- talent retention
- design practice
- community building
Keywords
- design
- community
- Boston
- AIGA
- talent
- consultant
- building
- practice
Mentioned in this episode
Organizations: AIGA Boston
Places: Boston
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