How Curious Elixirs Built An Eight-Figure Brand Without Outside Investors
About this episode
J.W. Wiseman shares how he built an eight-figure non-alcoholic cocktail brand without outside investment.
He built an eight-figure brand without raising a dollar of outside capital. Now he's sharing exactly how he did it. J.W. reveals the playbook behind one of the adult non-alcoholic category's earliest success stories. He explains why he bet on the sober curious trend years before it became mainstream, how direct-to-consumer sales fueled profitable growth from day one, and why relentless product refinement – not rapid expansion – has been the foundation of the brand's success. J.W. also discusses customer acquisition, retail strategy, premium pricing and the long-term vision that's guiding Curious Elixirs as it aims to redefine how people drink socially. Show notes: 0:20: JW Wiseman, Founder & CEO, Curious Elixirs – JW shares how his experience owning bars and drinking heavily inspired him to create one of the first premium non-alcoholic cocktail brands. He talks about developing the concept in 2013 and launching in 2015, and how he validated demand through Kickstarter, early consumer feedback and press coverage. JW explains why Curious prioritized profitability, premium pricing and digital marketing early on, how constant product refinement and customer feedback have fueled…
People in this episode
Host: BevNET Inc.
Guest: J.W. Wiseman
Topics covered
- entrepreneurship
- non-alcoholic beverages
- direct-to-consumer sales
- customer acquisition
- product refinement
Mentioned in this episode
Organizations: Curious Elixirs
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