About this episode

Suzanne Lyon discusses the challenges of scaling her premium cookie brand while maintaining quality.

What happens when your biggest growth opportunity threatens the very thing that makes your product special? Heathcote Bakery founder Suzanne Lyon built a devoted following with an ultra-premium chocolate chip cookie made with uncompromising ingredients and a meticulous process. Then came viral demand, endorsements from Oprah and Bobby Flay, and the challenge every founder faces: how do you scale without sacrificing quality? In this episode, Suzanne explains how she's navigating growth, retail expansion and investor interest while keeping craftsmanship at the center of the business. She discusses her commitment to premium ingredients, preservative-free recipes and exceptional quality as demand grows. She also shares how she overcame an early production crisis and why she's carefully choosing retail partners that align with Heathcote's premium positioning. Show notes: 0:20: Suzanne Lyon, Founder & CEO, Heathcote Bakery – Recorded on location at the 2026 Summer Fancy Food Show in New York City, Suzanne Lyon shares how she went from talent agent to founder of Heathcote Bakery, and how a side project became a fast-growing premium cookie brand. She discusses the viral moments, Oprah's…

People in this episode

Guest: Suzanne Lyon

Topics covered

• scaling
• premium ingredients
• retail expansion
• craftsmanship
• entrepreneurship

Keywords

• Heathcote Bakery
• chocolate chip cookie
• scaling
• premium ingredients
• retail strategy

Mentioned in this episode

Organizations: Heathcote Bakery

Places: New York City

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