Glen Petersen: Why Most Real Estate Investors Waste Money on Google Ads
About this episode
Glen Petersen discusses the pitfalls of Google Ads for real estate investors and how to optimize PPC campaigns for better results.
Many real estate investors invest heavily in Google Ads but never see consistent results. Glen Petersen explains why successful PPC campaigns depend on more than just ad spend. From targeting motivated sellers to tracking every stage of the sales process, he shares how data-driven marketing helps investors generate better leads and improve return on investment. In this episode: • Why many PPC campaigns fail before a lead is ever contacted • How Google Ads can identify motivated sellers searching for off-market solutions • Why speed to lead and CRM processes have a major impact on results • How tracking leads through contracts helps improve future campaign performance About Our Guest: Glen Petersen is the Head of Partnerships at Bateman Collective, bringing more than 15 years of marketing experience, including over a decade specializing in Google Ads, PPC advertising, and SEO. Before joining Bateman Collective, he served as Director of Search Marketing at Disruptive Advertising, where he led a team of 22 PPC specialists, managed more than $280 million in advertising spend throughout his career, and built data-driven systems that helped businesses scale with predictable, measurable…
More episodes of Team Lead Talks
- Kyle Willis: How Fractional Hiring Helps Real Estate Teams Scale Faster
- Jayce Walzer: The College Founder Rebuilding Real Estate With AI
- Gustavo Munoz-Castro: How the Right ISA Can Double Your Real Estate Lead Generation
- Chris Bounds: How AI Stops Real Estate Leads From Slipping Through the Cracks
- Megan Walters: How a 6-Person Real Estate Team Outperforms Bigger Competitors
- David Randolph: How Short Sales Help Investors Win While Helping Homeowners
Explore listener stats, chart rankings, contacts and more on the Team Lead Talks podcast page.