AI, Taste and the Future of Advertising | Justine Armour, 72andSunny

AI, Taste and the Future of Advertising | Justine Armour, 72andSunny

From Technically Creative by KoobrikLabs by Orlando Wood

September 1, 2026 · 1h 5m · Season 4 · Episode 4

About this episode

Orlando Wood interviews Justine Armour about the impact of AI on advertising and the evolving importance of taste and originality in creative work.

In this episode of Technically Creative, Orlando Wood sits down with Justine Armour, Chief Creative Officer of 72andSunny International, for a conversation about AI, advertising, creativity, taste, originality and the future of creative work. As generative AI makes it possible to produce more ideas, images, advertising and content than ever before, Justine argues that the most valuable creative skill may no longer be the ability to make more. It may be knowing what not to make. Her argument is fascinating: AI is already very good at producing work that is acceptable. Work that is pretty good. Work that lives in the middle. But culture has never moved forward from the middle. It moves because of outliers, divergent thinkers and people with enough conviction to pursue ideas that initially make everyone else uncomfortable. And that means taste may become more valuable in the age of AI, not less. After nearly 30 years in advertising, including leadership roles at some of the world's most celebrated creative agencies, Justine believes experience, discernment and the ability to recognize an extraordinary idea are becoming increasingly important. In a world of infinite creative…

People in this episode

Host: Orlando Wood

Guest: Justine Armour

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Organizations: 72andSunny

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