About this episode

The episode explores whether AI can create world-class creative work in advertising, featuring discussions on Cannes-winning commercials.

Can AI Create a Cannes-Winning Commercial? Watch these films before you answer. 🎥 The RealReal (Silver Cannes Lion) https://www.youtube.com/watch?v=MORj7Cn1Wo0 🎥 Gaia https://shots.net/news/view/gaia-exposes-dairys-hidden-heartbreak If you're a creative company looking to future-proof your business, book a free consultation call at 👉 https://koobriklabs.com/contact/ 🎬 AI Filmmaking, Cannes Lions & Creative Craft — Don't Miss This One In this episode of Technically Creative, Orlando Wood sits down with Sebastian Strasser, one of advertising's most celebrated commercial directors and founder of Lipstick, alongside Sascha Peuckert, Executive Producer at Team One, to explore one of the biggest questions facing the creative industries today: Can AI produce truly world-class creative work? For the last few years, much of the conversation around AI filmmaking and AI advertising has focused on what the technology supposedly can't do. Then came The RealReal. Winner of a Silver Cannes Lion, it's one of the first end-to-end AI commercials that genuinely feels like the work of a master filmmaker. It doesn't just demonstrate what AI can do. It demonstrates what happens when extraordinary…

People in this episode

Host: Orlando Wood

Guests: Sebastian Strasser, Sascha Peuckert

Topics covered

• AI in filmmaking
• Cannes Lions
• creative industries
• advertising
• emotional storytelling

Keywords

• AI
• Cannes Lions
• advertising
• filmmaking
• creative talent
• emotional storytelling
• commercials

Mentioned in this episode

Organizations: The RealReal, Gaia, Lipstick, Team One

Books & works: Am I Real, Hidden Heartbreak

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