Create Without Permission; Jagger Waters on The Creator Economy
From Technically Creative by KoobrikLabs by Orlando Wood
March 3, 2026 · 54 min · Season 3 · Episode 5
About this episode
Jagger Waters discusses the intersection of AI and filmmaking, emphasizing craft and creative independence in the creator economy.
In this episode of Technically Creative, we sit down with Jagger Waters — AI filmmaker, creator, and educator — to talk about what authorship looks like in the age of AI. While much of the conversation around AI filmmaking centers on hype or fear, Jagger is focused on something far more practical: craft. From producing nearly solo short films to blending AI with live action and traditional editing workflows, she represents a new kind of creative — one who understands cinematic language and uses AI as leverage, not replacement. As the lines blur between filmmaker and creator, Jagger is navigating both worlds. She’s building work independently, experimenting publicly, and actively helping higher education institutions understand the realities of the creator economy. Jagger shares lessons from producing AI-driven narrative work, the discipline required to move from “prompting” to directing, and why removing the pressure to monetize every idea might be the key to protecting creative voice. Orlando and Jagger explore: Why AI doesn’t replace craft — it exposes it The difference between generating and directing How filmmakers are being pushed into the creator economy What creators can…
People in this episode
Guest: Jagger Waters
Topics covered
- AI filmmaking
- creator economy
- authorship
- cinematic storytelling
- creative independence
Keywords
- AI
- filmmaking
- creativity
- education
- monetization
Mentioned in this episode
Books & works: Create Without Permission
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