About this episode

In this episode, Kevin Swanepoel discusses how creative standards are defined in the advertising industry and the role of The One Club for Creativity.

In this episode of Technically Creative , we sit down with Kevin Swanepoel — CEO of The One Club for Creativity and steward of The One Show — to talk about how creative standards are defined in an industry that is constantly reinventing itself. Advertising produces an enormous amount of work every year. Campaigns, films, brand activations, social content, AI experiments. In a world where more creative work is being made than ever before, the question becomes: how do you decide what actually matters? For decades, The One Show has been one of the places where those decisions get made. Known for its emphasis on craft and creative excellence, it has helped define the standards of American advertising while supporting the global creative community through education, mentorship, and initiatives like Creative Week in New York. Kevin shares how The One Club balances celebrating great work with nurturing the next generation of creatives, why awards still play a crucial role in creative culture, and how the organization has expanded its global reach while staying rooted in craft. Orlando and Kevin explore: • How creative awards shape the culture of an industry • Why craft still matters in…

More episodes of Technically Creative by KoobrikLabs

• 50 Years of the Best British Advertising; with Simon Cooper and Charlie Gatsky Sinclair · April 14, 2026 · 1h 10m
• ElevenLabs, the AI Voice Factory; with Dan Jasnow · April 8, 2026 · 1h 0m
• Influence into Industry: The Rise of the Creator Economy With Kyle Hjelmeseth · March 31, 2026 · 58 min
• Celebrating Craft in A World of Infinite Content; Danny Edwards of Shots.net · March 24, 2026 · 1h 6m
• Is AI Killing Art?; Marco Gentile on the Invisible Contract b/t Artist and Audience · March 10, 2026 · 1h 11m
• Create Without Permission; Jagger Waters on The Creator Economy · March 3, 2026 · 54 min

Explore listener stats, chart rankings, contacts and more on the Technically Creative by KoobrikLabs podcast page.