How To Avoid The Biggest Affiliate Program Mistakes (Part 2)

About this episode

In this episode, Matt McWilliams discusses common mistakes in affiliate programs and how to avoid them while still promoting growth.

Over the years, I've made enough affiliate-program mistakes to fill a small handbook... and a few of them were the kind you don't forget because they come with real consequences. In this episode, I'm continuing the "killer mistakes" series with the stuff that can get you in trouble fast, including one lesson that involved the FTC. I'll break down what went wrong, what I should've done instead, and how you can protect your program while still growing it aggressively. Links Mentioned in this Episode Find Affiliates Now Program PDF Report (Top Affiliate Program Mistakes and How to Avoid Them) My #1 Affiliate Recruiting Email How to Determine Commission Structure How to Create Swipe Copy for Your Affiliates Affiliate Promo Plan Template Affiliate Activation Templates Facebook Live on Getting Affiliates to Commit

People in this episode

Host: Matt McWilliams

Topics covered

• affiliate program mistakes
• FTC regulations
• affiliate marketing
• program growth
• recruiting affiliates

Keywords

• affiliate program
• mistakes
• FTC
• recruiting
• commission structure
• affiliate marketing

Mentioned in this episode

Organizations: FTC

More episodes of The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

• How to Get Affiliates Excited to Promote · May 4, 2026 · 17 min
• How To Avoid The Biggest Affiliate Program Mistakes (Part 1) · April 20, 2026 · 47 min
• How to Decide Between an In-House Affiliate Manager and an Agency · April 13, 2026 · 26 min
• How to Help Affiliates Write Emails That Convert · April 6, 2026 · 26 min
• How to Fix the 7 Beliefs That Kill Affiliate Programs · March 30, 2026 · 49 min
• How to Become an Affiliate Manager · March 23, 2026 · 26 min