The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Affiliate programs are everywhere now, so if you want the right partners, you can't just be "another program with a link." In this episode, I'm breaking down how to make your affiliate program stand out to affiliates, so you attract quality partners without relying on nonstop cold outreach forever. We'll talk about what affiliates actually look for before they join, what makes a program feel easy to promote, and the simple upgrades that turn your program into one affiliates want to be part of. Links Mentioned in this Episode How to Determine the Right Affiliate Commission Structure PODCAST EPISODE - How to Run Affiliate Contests Without Breaking the Bank PODCAST EPISODE - How to Build Trust and Credibility with Your Affiliates Affiliate Terms and Conditions Template Affiliate Training Template How to Find Affiliates My #1 Affiliate Recruiting Email

Most affiliate programs don't lose affiliates because the product is bad... they lose them because it's harder to promote your offer than someone else's. In this final episode of the 6 C's series, we're covering the last three C's: Competitive Commissions, Customization, and a Centralized Hub. I'll show you how to set commissions that attract the right partners, how to create custom assets like landing pages, swipe copy, and graphics without drowning in requests, and how to build one simple place affiliates can grab everything they need and start promoting fast. Links Mentioned in this Episode Your First 100 Affiliates Your Affiliate Launch Coach Affiliate Communication Calendar Affiliate Commitment Plan Affiliate Terms and Conditions Template

Most affiliate programs communicate in a way that makes affiliates tune out... or walk away. Too many emails, not enough clarity, missing details, last-second requests, and "helpful" messages that don't actually help anyone promote. In this episode of the 6 C's series, we're talking about the second C: COMMUNICATE. I'll show you what great communication looks like from an affiliate's point of view, what to send (and what to stop sending), and how to make it easier for affiliates to say yes and promote. Links Mentioned in this Episode Affiliate Communication Calendar Affiliate Commitment Plan Your First 100 Affiliates Your Affiliate Launch Coach

Choosing an affiliate manager can feel like a guessing game... until you know what to look for. In this episode, I'm breaking down the traits and skills that actually matter, where great affiliate managers tend to come from, and how to tell the difference between someone who "knows affiliates" and someone who can build, grow, and manage a real program. If you're about to make a hire, this will help you choose with confidence and avoid an expensive mismatch. Links Mentioned in this Episode Your Affiliate Launch Coach Interested in Working with Us? Get Your First 100 Affiliates

Most affiliate programs grow by inches. This one grew by miles. In today's episode, I'm breaking down how we grew affiliate revenue 20X in 48 months. No fluff. No "one weird trick". Just the exact moves that changed everything: what we focused on first, what we stopped doing, the leverage points that mattered most, and a few bets that didn't pay off. If you want a clear playbook for scaling an affiliate program without burning trust, relationships, or your sanity... this is it. Links Mentioned in this Episode Affiliate Training Templates and Scripts Promo Strategy Call Template Resources Page Guide

Trust is what separates good affiliate programs from great ones. It's the reason someone says yes to your offer... and keeps showing up promo after promo. If your affiliates don't trust you, or don't believe you've got their back, they'll disappear, fast. In today's episode, I'm sharing exactly how to build that trust. The kind that gets affiliates excited to promote, confident in your offer, and loyal for the long haul. These are the same strategies we've used to keep top affiliates engaged for years. Links Mentioned in this Episode Affiliate Email Template Affiliate Email Pro

When it's time to sell, do you suddenly sound… different? A lot of people do. Their tone changes. Their words change. Their confidence changes. And without realizing it, they stop sounding like themselves. They stop sounding confident and start sounding desperate. That shift kills trust, hurts conversions, and slowly damages your brand. In this episode, I'm sharing how to sell in a way that feels natural, confident, and completely on brand… without sounding desperate, awkward, or fake. If selling ever feels uncomfortable or forced, this episode will help you fix that. Links Mentioned in this Episode How to Use Swipe Copy How to Stand Out in a Crowded Market