The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Something is going to go wrong in your affiliate program eventually. A launch gets delayed. A tracking issue pops up. A commission changes. A promo doesn't go the way you expected. The mistake most people make is waiting too long, saying too little, or trying to make the problem sound better than it is. In this episode, I'm showing you how to tell affiliates when something goes wrong so you can be honest, protect trust, manage expectations, and keep your partners confident even when the update isn't the one they wanted to hear. Links Mentioned in this Episode AffiliateHQ Top 20 Affiliate Program Mistakes How to 10X Your Sales WITHOUT Spending All Day on Social Media or Expensive Paid Ads

Every affiliate program runs into problems. Some show up before you ever recruit your first affiliate, like choosing the right tracking software, fixing website issues, dialing in conversions, setting commissions, and getting your program policies clear. Others hit once the program is live, like finding the right affiliates, activating them, keeping them engaged, communicating well, and giving them the right promotional materials. In this episode, I'm walking through the common problems every affiliate program faces, including the later-stage issues too: changing technology, fraud, brand reputation, compliance, and the need to keep testing new ideas. You'll learn what usually goes wrong, why it slows down growth, and what to fix first. Links Mentioned in this Episode AffiliateHQ VIDEO – How to Decide the Right Affiliate Commission Structure Your First 100 Affiliates Report Affiliate Activation Email Templates How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials Sample Affiliate Training

Affiliate webinars can bring in a flood of leads and still leave a lot of sales on the table. The difference usually comes down to what happens before, during, and after the webinar. In this episode, I'm showing you how to make affiliate webinars convert better, including how to promote an offer that doesn't perfectly match your niche, what to ask affiliate managers and partners for before you promote, and how encore webinars can double or even triple sales. These are practical lessons we've learned from real promotions, including what worked, what didn't, and how to get more value from every webinar you run or promote. Links Mentioned in this Episode ConvertKit

Choosing an affiliate manager can feel like a guessing game... until you know what to look for. In this episode, I'm breaking down the traits and skills that actually matter, where great affiliate managers tend to come from, and how to tell the difference between someone who "knows affiliates" and someone who can build, grow, and manage a real program. If you're about to make a hire, this will help you choose with confidence and avoid an expensive mismatch. Links Mentioned in this Episode Your Affiliate Launch Coach Interested in Working with Us? Get Your First 100 Affiliates