How to Decide Between an In-House Affiliate Manager and an Agency
About this episode
This episode discusses how to choose between an in-house affiliate manager and an agency based on the specific needs of your affiliate program.
Most people make this decision backwards... they pick "in-house" or "agency" based on budget, then hope it works out. In this episode, I'll show you how to decide between an in-house affiliate manager and an agency based on what your program actually needs right now. We'll walk through the real tradeoffs, the questions that make the answer obvious, and a few common scenarios so you can choose the model that gets results without creating a management mess. Links Mentioned in this Episode Your Affiliate Launch Coach Find Your First 100 Affiliates
People in this episode
Host: Matt McWilliams
Topics covered
- affiliate management
- in-house vs agency
- marketing strategy
- program needs
- decision making
Keywords
- affiliate manager
- agency
- in-house
- budget
- program needs
- tradeoffs
- management
More episodes of The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
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- How To Avoid The Biggest Affiliate Program Mistakes (Part 1)
- How to Help Affiliates Write Emails That Convert
- How to Fix the 7 Beliefs That Kill Affiliate Programs
- How to Become an Affiliate Manager
- How to Build a High-Converting Affiliate Webinar Funnel
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