About this episode

Ezra from Green Frog Web Design discusses agency competition, pricing strategies, and building a business focused on retention.

This week, we brought on Ezra from Green Frog Web Design to talk about what agency owners usually avoid: competitors, pricing, retention, and what “enough” actually means. Ezra works in the same lawn and landscape space we do, which is exactly why we wanted him on. Most agency owners treat competitors like enemies. We think that’s usually a barrier you made up yourself. We got into his path from lawn care and cold calling to building a niche web design and SEO agency with a low-friction monthly model. No giant retainers. No pretending every client needs the same thing. Just a clear offer, a specific niche, and a business built around retention. We also talked about the bigger question behind all of this: what are you actually building for? More revenue is great, but if the business forces you into a life you don’t want, that’s not much of a win. ----- MENTIONS IN THE EPISODE: Follow Ezra: LinkedIn: https://www.linkedin.com/in/ezragreenf/ Make & Model Advertising: https://greenfrogwebdesign.com/ ----- RESOURCES: Want the tools and resources we recommend for agencies? Check them out here: https://www.agencygrowthpod.com/tools ----- NEWSLETTER Want the show in your inbox? Sign…

People in this episode

Host: Agency U

Guest: Ezra

Topics covered

• agency model
• competitors
• pricing
• retention
• niche web design
• business strategy

Keywords

• agency growth
• web design
• SEO
• lawn care
• business model
• client retention
• pricing strategy

Mentioned in this episode

Organizations: Green Frog Web Design, Make & Model Advertising

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• Competitor Interview: The $3M Mistake That Changed His Business (ft. Nicklaus Conley w/ Tekton Growth) | Episode 213 · July 3, 2026 · 1h 37m
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