This Is the Worst Year for Google Ads | Episode 214
About this episode
The episode discusses the current challenges and changes in Google Ads, including rising costs and new testing strategies.
[Cold open [Jake is moving... Again] ends at 10:40.] Google Ads feels weird right now, and we’re trying to figure out what changed. In this episode, we talk about what we’re seeing in real local lead gen accounts. LSAs are getting more attention, standard search ads feel weaker, CPAs are rising, and clients are asking fair questions. We also get into what we’re testing next, including AI Max, target CPA, Google-hosted lead forms, ChatGPT ads, and better reporting. No perfect answers here. Just honest testing, cleaner data, and saying the quiet part out loud. ----- RESOURCES: Want the tools and resources we recommend for agencies? Check them out here: https://www.agencygrowthpod.com/tools ----- NEWSLETTER Want the show in your inbox? Sign up for the newsletter! https://www.agencygrowthpod.com/newsletter ----- COMMUNITY Looking to join a community of agency owners? Join our Discord! https://discord.gg/uvHRRRFVRD ----- CONTACT Got something to say? Send us a message: https://www.agencygrowthpod.com/contact
People in this episode
Host: Jake
Topics covered
- Google Ads
- local lead generation
- AI in advertising
- cost per acquisition
- advertising strategies
Keywords
- Google Ads
- local lead gen
- CPAs
- AI Max
- ChatGPT ads
Mentioned in this episode
Organizations: Google Ads
Products: AI Max, ChatGPT ads, Google-hosted lead forms
More episodes of The Agency Growth Podcast
- The Mid 2000s Agency Model is Dying | Episode 215
- Competitor Interview: The $3M Mistake That Changed His Business (ft. Nicklaus Conley w/ Tekton Growth) | Episode 213
- Competitor Interview: Did They Build a Better Agency Model? (ft. Ezra w/ Green Frog Web Design) | Episode 212
- What We’re Working On in 2026 | Episode 211
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