About this episode

The episode discusses the agency's exploration of new operational strategies beyond traditional lead generation.

[Cold open [Jake turns Iowa’s football stadium into a paintball field] ends at 10:39.] We’re trying to figure out what the next version of our agency actually looks like. SEO and Google Ads are still the foundation, but marketing alone has a ceiling. Adding more lead sources does not help much when clients only see the bad leads, follow-up is inconsistent, and everything gets compared to high-intent search. In this episode, we talk through what we’re testing right now. That includes Google AI Max, lead form campaigns, HighLevel, and one dashboard that brings leads from every platform into the same place. The bigger idea is moving beyond lead generation and into operations. Better qualifications, faster follow-up, sales coaching, and cleaner client data may be what makes the agency more valuable and less seasonal. We do not have it all figured out, but this is the boring work we’re doing to find out. ----- RESOURCES: Want the tools and resources we recommend for agencies? Check them out here: https://www.agencygrowthpod.com/tools ----- NEWSLETTER Want the show in your inbox? Sign up for the newsletter! https://www.agencygrowthpod.com/newsletter ----- COMMUNITY Looking to join a…

People in this episode

Host: Jake

Topics covered

• agency operations
• lead generation
• marketing strategies
• client data management
• sales coaching

Keywords

• agency growth
• lead sources
• SEO
• Google Ads
• client follow-up

Mentioned in this episode

Organizations: Google

Products: Google AI Max, HighLevel

Places: Iowa

More episodes of The Agency Growth Podcast

• The Mid 2000s Agency Model is Dying | Episode 215 · July 17, 2026 · 46 min
• This Is the Worst Year for Google Ads | Episode 214 · July 10, 2026 · 60 min
• Competitor Interview: The $3M Mistake That Changed His Business (ft. Nicklaus Conley w/ Tekton Growth) | Episode 213 · July 3, 2026 · 1h 37m
• Competitor Interview: Did They Build a Better Agency Model? (ft. Ezra w/ Green Frog Web Design) | Episode 212 · June 26, 2026 · 1h 23m

Explore listener stats, chart rankings, contacts and more on the The Agency Growth Podcast podcast page.