Freeosk's Matt Eichorn and Dilini Fernando on turning the physical store into measurable media
About this episode
The episode discusses the evolution of retail media and the importance of integrating physical store experiences with digital marketing strategies.
With trillions spent on digital ads to capture consumer attention, is the most powerful and effective channel for product discovery the one your brand is overlooking? Agility requires brands to move beyond a digital-only mindset and recognize that the modern customer journey fluidly moves between online and offline moments. It means building the capabilities to engage and measure impact in the physical world with the same precision we've come to expect from digital. Today, we're going to talk about the next evolution of retail media and why the physical store, far from being obsolete, is becoming the next great frontier for data-rich, high-impact customer engagement. We'll explore how brands can bridge the gap between their digital strategies and in-store realities to not only drive discovery but create measurable, full-funnel marketing moments. To help me discuss this topic, I'd like to welcome, Matt Eichorn, CEO and Co-Founder and Dilini Fernando, CMO at Freeosk. About Matt Eichorn Visionary entrepreneur Matt Eichorn has been at the forefront of evolving brand and shopper marketing experiences for the better part of 20 years. As the current CEO, President, and Co-Founder of…
People in this episode
Host: Greg Kihlström
Guests: Matt Eichorn, Dilini Fernando
Topics covered
- retail media
- customer engagement
- physical store
- digital strategy
- marketing technology
Keywords
- marketing technology
- customer journey
- data-rich engagement
- in-store marketing
- digital ads
Mentioned in this episode
Organizations: Freeosk
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