Standard AI CEO Angie Westbrock on closing the gap between the ad and the aisle
About this episode
Angie Westbrock discusses the challenges of connecting digital impressions to shopper behavior in retail environments.
What if the moment where the buying decision actually gets made is still the part of the journey we understand the least? Agility depends on seeing what customers actually do — not just what they clicked — and being able to act on it while the promotion is still running. Today we're talking about the gap between where brands are putting their media money and where they can actually see it working. Retail media budgets are climbing, stores are getting reinvested in, and yet the shelf itself remains one of the least instrumented parts of the customer journey. We'll be covering: - Why the surge in retail media spend hasn't automatically produced better measurement. - What it takes to connect a digital impression to what a shopper actually does in the aisle. - How marketing, merchandising, and store operations have to work differently to act on any of it. To help me discuss this topic, I'd like to welcome, Angie Westbrock, CEO at Standard AI. About Angie Westbrock Angie Westbrock brings 20+ years of experience in retail, CPG and tech to her role as the CEO at Standard AI, the retail analytics startup valued at $1B that’s helping retailers and brands understand shopper behavior so…
People in this episode
Host: Greg Kihlström
Guest: Angie Westbrock
Topics covered
- marketing technology
- retail media
- customer experience
- shopper behavior
- measurement
- agility
Keywords
- retail analytics
- media spend
- customer journey
- measurement challenges
- shopper decision
- marketing operations
Mentioned in this episode
Organizations: Standard AI, Anheuser-Busch
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