Delete These Subscribers Now (Why a Smaller Email List Makes You More Money)
From The Amy Porterfield Show by Amy Porterfield
March 10, 2026 · 26 min
About this episode
Amy Porterfield discusses the importance of maintaining a healthy email list and the benefits of deleting inactive subscribers to improve engagement and deliverability.
Delete These Subscribers Now Why a Smaller Email List Makes You More Money If you've followed me for any length of time, you know I've built my entire business on the fact that your email list is everything. I've been saying it for 17 years. Grow your list. Nurture your list. The money is in the list. So what I'm about to say might shock you. I want you to delete people from your email list. Not one or two. Hundreds. Maybe thousands. I know. Coming from me, that sounds almost blasphemous. But here's what’s 100% true… that list you've worked so hard to build might actually be working against you. A big list full of people who never open, never click, and never engage isn't the asset you think it is. It's dragging down your open rates, destroying your deliverability, and sneakily convincing Gmail to send your emails straight to spam. Every single time you hit send, those lurker subscribers are making it harder for the people who actually want to hear from you to see your emails. A few years ago, I was looking at our email metrics and something wasn't adding up. We had a solid list size, but our open rates were tanking and our launches weren't performing the way they should have…
People in this episode
Host: Amy Porterfield
Topics covered
- email marketing
- list management
- subscriber engagement
- email deliverability
- business strategy
Keywords
- email list
- delete subscribers
- open rates
- engagement
- list health
- business growth
- email metrics
More episodes of The Amy Porterfield Show
- Natalie Ellis: How to Build a Business That Runs Without You · June 9, 2026 · 51 min
- Stop Your Offers From Competing With Each Other · June 2, 2026 · 15 min
- What Smart Women Get Wrong About Money With Tori Dunlap of Her First $100K · May 26, 2026 · 54 min
- Donald Miller's 5-Soundbite Method That Doubles Sales · May 19, 2026 · 47 min
- They Love You. They Won't Buy. · May 12, 2026 · 21 min
- Nobody Actually Buys on Your Sales Page · May 5, 2026 · 42 min
Explore listener stats, chart rankings, contacts and more on the The Amy Porterfield Show podcast page.