I Raised My Price and Lost 49 Customers Overnight
About this episode
Amy Porterfield discusses the importance of confidence in pricing and how it affects customer conversion.
What Actually Needs to Be True Before Your Higher Price Converts I went from 50 sales to one overnight. Same offer. Same audience. Same launch. The only thing that changed was my price. I blamed the number for months before I finally admitted what actually went wrong. It was me. I didn't believe in the price, and my audience could feel it. Every word I used to sell that offer was drenched in doubt. I over-explained. I piled on bonuses. I practically apologized for what I was charging. And here's the thing nobody tells you: your audience doesn't decide your price. Your confidence does. This episode is the conversation I wish I'd had before that launch. I'm breaking down what has to be true before a higher price converts, and it's not a new offer, a redesigned sales page, or a better number. It's three specific things, and once you see them, you'll understand why every pricing problem you've ever had was never really about the price at all. I also get into payment plans, how to handle existing clients when you raise your prices, and what to do when someone's upset the price went up since the last time they checked. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. A…
More episodes of The Amy Porterfield Show
- ChatGPT Is Sending Your Clients to Someone Else
- Your Team Needs Your Armor, Not Your Feelings
- Why the Women Winning Fastest Never Figure It Out Alone
- How to Cover Your Ad Spend Before Your Next Launch
- How She Built a 7-Figure Business Without Ever Going Live Again.
- Delete These Subscribers Now (Why a Smaller Email List Makes You More Money)
Explore listener stats, chart rankings, contacts and more on the The Amy Porterfield Show podcast page.