They Love You. They Won't Buy.
About this episode
Amy Porterfield discusses the importance of positioning in business and how it affects revenue consistency.
The Layer Underneath Every Six-Figure Plateau You've rebuilt the funnel, rewritten the sales page, added another bonus, and tested every subject line. But when your launch numbers come in… your revenue hasn’t budged. There's a layer sitting underneath every funnel and every sales page. It's a strategic decision most six-figure founders have never been taught to examine, and when it's off, it creates a very specific pattern of revenue inconsistency that no amount of optimization can fix. It's called positioning. In this episode, I'm walking you through what positioning actually is, how it's different from messaging, and three signals that tell you it's the layer that needs your attention first. By the end, you'll know where the leak in your business actually lives, and you'll have three concrete starting actions to take before your next launch. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If your coaching, course, or membership business is at $150K or more, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My free live training, The Revenue…
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