What Smart Women Get Wrong About Money With Tori Dunlap of Her First $100K

What Smart Women Get Wrong About Money With Tori Dunlap of Her First $100K

May 26, 2026 · 54 min

About this episode

Tori Dunlap discusses the psychological barriers women face regarding money and wealth-building.

Why Earning More Hasn't Made You Feel Safer You've hit the income you used to dream about and money still keeps you up at night. Tori Dunlap has helped over 5 million women figure out why, and it has almost nothing to do with math. She's the founder of Her First $100K, host of the Financial Feminist podcast, and a New York Times bestselling author. In this conversation, she names the money story you absorbed by age seven that's still running your decisions, the guilt ambitious women feel about wanting more, and the line that stopped me cold: women who avoid building wealth stay controllable. If you've been avoiding your profit margin or telling yourself you're "just not good with numbers," you need to hear this one. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you’re a female founder and your coaching, course, or membership business is making six figures or more annually, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My free live training, The Revenue Consistency Formula, fixes that. Click here to learn what's actually behind your…

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