Why Your Launch Feels So Hard (And What You're Missing Before Cart Open)

About this episode

Amy Porterfield discusses the critical pre-launch strategies with launch strategist Brenna McGowan to ensure a successful product launch.

The Pre-Launch Strategy That Changes Everything What if your audience was already excited to buy before you ever opened the cart? That's the dream, right? No scrambling in the final hours. No sending more emails than you planned. No pushing harder than feels good and still wondering why it's not converting. I'm sitting down with Brenna McGowan, launch strategist and creator of Anticipation Marketing®, to talk about the phase of launching most people skip over entirely. And honestly, it's the phase that makes or breaks your results. Here's what I've learned from my own launches and from watching thousands of my students do theirs: most people think they're doing the pre-launch part right. They mention what's coming in the P.S. of an email. They post about it on social and put up a waitlist. They feel like they're doing everything they're supposed to be doing. But then the cart opens and it still feels harder than it should. They're white-knuckling their way through launch week, and by the end of it, they're exhausted and wondering what went wrong. Is it the offer? Is it the audience? Is it just harder to sell right now? Usually, it's none of those things. It's the pre-launch. And…

People in this episode

Host: Amy Porterfield

Guest: Brenna McGowan

Topics covered

• pre-launch strategy
• launching products
• marketing strategies
• audience engagement
• sales conversion

Keywords

• launch strategy
• pre-launch
• sales
• marketing
• audience excitement

Mentioned in this episode

Organizations: Anticipation Marketing®

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