1 Image. 45 Mediums. 10% More Every Year. This Is What Print On Demand Can Do To An Art Business

1 Image. 45 Mediums. 10% More Every Year. This Is What Print On Demand Can Do To An Art Business

From The Art Marketing Podcast by Art Storefronts

May 7, 2026 · 38 min

About this episode

This episode explores how Print on Demand can significantly enhance an art business through effective sales strategies and product variations.

There's a town in Texas called Round Top. Population eighty-seven. One square mile. And in that town, an artist named John Lowry sold a single painting for $141,500 . (We toured his gallery on YouTube — link's right there in his name. Watch it before or after this episode.) Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar That's the headline. Here's the part nobody tells you: he then sold roughly $60,000 more in reproductions of that same image . Same painting. Different mediums, different sizes, different price points. One image, two hundred grand. That is not luck. That is not a once-in-a-lifetime fluke. That is a system. And the same system is what Gray Malin uses to run a 4,156-SKU catalog with 221 variants of certain images. The same system is what Wyland — yes, that Wyland — uses to sell 972 products across 45 different mediums, raising prices roughly 10% a year for the last sixteen years. This episode deconstructs the engine that makes all of that possible. Print on Demand and the sample ladder aren't two ideas. They're one engine. The artists at the top of this business have figured that out. Most…

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Host: Patrick

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Places: Round Top, Texas

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