How to Sell Art Online Without Reinventing Anything
About this episode
In this episode, Patrick discusses how to effectively sell art online by adopting successful strategies from traditional art galleries.
Few on earth has a website problem. Everybody has a marketing problem — and the fix is hiding in plain sight inside every art gallery in the world. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar In 12 years and 15,000+ artists, Patrick has watched one truth play out over and over: selling art online isn't about reinventing anything. It's about copying the paradigm that already works offline — the art gallery — and refusing to play the short game. This is the "customary rant" that opens every Art Business Webinar, start to finish. The art gallery is the same in every country and culture on earth: minimalist walls, the art front and center, nothing else. That single paradigm tells you how to build your website, how to behave on social media, and why consistency beats talent every time. In this episode: Why artists in their 80s, 90s, and 100s still show up asking "how do I get my art seen?" — and what that proves about your real time horizon The "graveyard of hobbyists": whancer for an art business The one paradigm that sells art everywhere on earth — and how to copy it three ways Your website is not a…
People in this episode
Host: Patrick
Topics covered
- selling art online
- art marketing
- art galleries
- website design
- social media strategy
Mentioned in this episode
Organizations: Art Storefronts, art gallery
More episodes of The Art Marketing Podcast
- Why Every Artist Should Take Commissions
- 20 Ways to Grow Your Email List as an Artist (Online and Off)
- Should Artists List Prices on Their Website? The Gallery Test
- 1 Image. 45 Mediums. 10% More Every Year. This Is What Print On Demand Can Do To An Art Business
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