Should Artists List Prices on Their Website? The Gallery Test
About this episode
This episode discusses the importance of displaying prices on artist websites and the impact on sales.
There's one number that should end the price-on-request debate forever: artworks with visible prices sell 2-6 times more often than the same works with hidden prices. The data is in. The artists are still hiding the prices. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar This episode runs the gallery test on your website. A real gallery prices the work, frames it, lights it, and puts a checkout at the desk. Christie's, Sotheby's, Gagosian, 1stDibs — every serious art business does this online too. Almost no working artist does. Today we close that gap. In this episode: The gallery test — the one rule every digital decision should pass The 5 things almost every artist website gets wrong "Oooooh so mysterious" — why "contact for pricing" is the gallery with the lights off The shop is the signal: how a real storefront tells visitors they're welcome to buy Why the biggest art sellers on earth all do this — and the artists somehow don't The generational gut-punch: collectors under 40 don't tolerate hidden prices Mix the feed the way you'd mix an opening — killing the "art-only Instagram" sacred cow Why a…
People in this episode
Host: Patrick
Topics covered
- price transparency
- art sales
- artist websites
- gallery test
- online art market
- consumer behavior
Mentioned in this episode
Organizations: Christie's, Sotheby's, Gagosian, 1stDibs, Artsy, Hiscox
More episodes of The Art Marketing Podcast
- How to Sell Art Online Without Reinventing Anything
- Why Every Artist Should Take Commissions
- 20 Ways to Grow Your Email List as an Artist (Online and Off)
- 1 Image. 45 Mediums. 10% More Every Year. This Is What Print On Demand Can Do To An Art Business
Explore listener stats, chart rankings, contacts and more on the The Art Marketing Podcast podcast page.