Why the Best‑Performing Facebook & Instagram Ads Aren’t the Most Polished
About this episode
The episode discusses how low-production ads can outperform polished ones on social media platforms.
Some of the ads that make the most money don’t look impressive at all — and I explain why that is actually a good thing. Get the 48-Hour Ad Fix Audit I share how low-production, “ugly” ads can outperform polished ones because they blend into the feed, feel more relatable, and are faster to produce and test. You hear how one client agreed to try this approach for retargeting ads and ended up with creatives that deliver positive ROAS. If perfectionism has been ...
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