About this episode

The episode discusses how ads can provide insights for increasing revenue and the importance of message testing for engaging cold audiences.

Your ads are literally telling you how to make more money — most course creators just ignore the clues. Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I share how I use message testing to see what cold audiences actually respond to and why those clicks are basically votes for what to say everywhere else in your business. Once you spot the winning angle, you can plug it into your emails, sales page, and content instead of guessing what to say next. If you’re already spending on ads, th...

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