About this episode

In this episode, Brandon Gustafson explains the importance of establishing a solid foundation before seeking funding for an assisted living business.

    👉 Watch this free training to avoid the #1 mistake people like you are making:  https://assistedlivinginvesting.net/topmistake If you’ve been thinking about starting but feel overwhelmed, this video will show you what’s actually holding you back. ❓ Not sure where to start? 👉 Take the 30-second quiz:  https://aliquiz.com In this episode, I discuss why seeking capital is actually step 50 or 60 in the process—not step one. Using a house-building analogy, I explain why you must pour your "foundation" before you can ever hope to build the "roof". Chapters 00:01:52 : The "Step 50" Trap 00:03:32 : The Purpose of a Foundation 00:05:11 : The Business Plan as a Sales Letter 00:07:26 : Strategic Market Research 00:09:02 : The 5% Rule 00:11:24 : Back-of-the-Napkin Underwriting 00:12:27 : The "WIFE" Expense Acronym 00:14:55 : The 24-Month Pro Forma 💼 Ways to Work With Me: • Foundation Builder (Start Here):   https://assistedlivinginvesting.net/foundation • Roadmap Challenge (Right Fit?):   https://roadmapchallenge.com • Success System (Full System):   https://assistedlivinginvesting.net/success-system • LEGACY Program (Fast Track): &nbsp…

People in this episode

Host: Brandon Gustafson

Topics covered

• funding
• assisted living business
• business planning
• market research
• financial strategies

Mentioned in this episode

Organizations: Assisted Living Investing, Roadmap Challenge, Foundation Builder, Success System, LEGACY Program

More episodes of The Assisted Living Investing Podcast

• Episode 209 | How Much Money Do You Need to Start an Assisted Living Home? · July 17, 2026 · 22 min
• Episode 208 | Will Your House Work for Assisted Living? · July 10, 2026 · 19 min
• Episode 207 | Licensed vs Unlicensed Assisted Living: Which One Should You Start With? · July 3, 2026 · 30 min
• Episode 206 | How to Charge Premium Rates in Assisted Living · June 26, 2026 · 14 min

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