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Recent episodes
Episode 205 | How to Get the Funding to Start Your Assisted Living Business
Jun 19, 2026
18m 56s
Episode 204 | Why You Need to Build Your Foundation First to Start Your Assisted Living Business
Jun 12, 2026
19m 34s
Episode 203 | 3 Things People Skip When Starting Their Assisted Living Business
Jun 5, 2026
14m 32s
Episode 202 | Why So Many Assisted Living Homes Are Nasty
May 29, 2026
20m 40s
Episode 201 | The 5 Biggest Mistakes New Assisted Living Entrepreneurs Make
May 29, 2026
37m 16s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/19/26 | ![]() Episode 205 | How to Get the Funding to Start Your Assisted Living Business | 👉 Watch this free training to avoid the #1 mistake people like you are making: https://assistedlivinginvesting.net/topmistake If you’ve been thinking about starting but feel overwhelmed, this video will show you what’s actually holding you back. ❓ Not sure where to start? 👉 Take the 30-second quiz: https://aliquiz.com In this episode, I discuss why seeking capital is actually step 50 or 60 in the process—not step one. Using a house-building analogy, I explain why you must pour your "foundation" before you can ever hope to build the "roof". Chapters 00:01:52: The "Step 50" Trap 00:03:32: The Purpose of a Foundation 00:05:11: The Business Plan as a Sales Letter 00:07:26: Strategic Market Research 00:09:02: The 5% Rule 00:11:24: Back-of-the-Napkin Underwriting 00:12:27: The "WIFE" Expense Acronym 00:14:55: The 24-Month Pro Forma 💼 Ways to Work With Me: • Foundation Builder (Start Here): https://assistedlivinginvesting.net/foundation • Roadmap Challenge (Right Fit?): https://roadmapchallenge.com • Success System (Full System): https://assistedlivinginvesting.net/success-system • LEGACY Program (Fast Track): https://www.assistedlivinginvesting.net/legacy-experience 📚 Free Resources: • Business Plan Checklist: https://assistedlivinginvesting.net/bpchecklist • Underwriting Calculator: https://assistedlivinginvesting.net/calculator • Meeting Agenda Template: https://www.assistedlivinginvesting.net/meeting-agenda • Grant Writing Template: https://assistedlivinginvesting.net/grants • Sample Lease Agreement: https://assistedlivinginvesting.net/lease-agreement 📖 Get My Book: The Profitable Assisted Living Facility 👉 https://thealibook.com 🛠 Tools I Recommend: • Payroll (Gusto): https://gusto.com/i/brandon9590 • Amazon Storefront: https://www.amazon.com/shop/brandongustafson (Some links above may be affiliate links, which means I may earn a small commission at no additional cost to you.) 🔗 Connect With Me: • Facebook Group: https://www.facebook.com/groups/assistedlivinginvesting • Instagram: https://www.instagram.com/assistedlivinginvesting/ • LinkedIn: https://www.linkedin.com/company/assisted-living-investing/ 🏡 Learn more about my assisted living facilities: https://www.beewellassistedliving.com/ #assistedlivingbusines #residentialassistedliving #healthcareentrepreneur | 18m 56s | ||||||
| 6/12/26 | ![]() Episode 204 | Why You Need to Build Your Foundation First to Start Your Assisted Living Business✨ | assisted livingbusiness foundation+3 | — | Assisted Living Investing Podcastassistedlivinginvesting.net+1 | — | assisted livingbusiness plan+3 | — | 19m 34s | |
| 6/5/26 | ![]() Episode 203 | 3 Things People Skip When Starting Their Assisted Living Business✨ | assisted living businessentrepreneurship+3 | — | Assisted Living InvestingRoadmap Challenge+1 | — | assisted livingbusiness startup+3 | — | 14m 32s | |
| 5/29/26 | ![]() Episode 202 | Why So Many Assisted Living Homes Are Nasty✨ | assisted livingfacility management+4 | — | Assisted Living InvestingFoundation Builder+3 | — | assisted living homesfacility maintenance+5 | — | 20m 40s | |
| 5/29/26 | ![]() Episode 201 | The 5 Biggest Mistakes New Assisted Living Entrepreneurs Make✨ | assisted livingentrepreneurship+4 | — | Assisted Living InvestingRoadmap Challenge+1 | — | assisted livingentrepreneur mistakes+5 | — | 37m 16s | |
| 5/22/26 | ![]() Episode 200 | Your Ultimate Guide to Starting an Assisted Living Business (Even If You're Lost!)✨ | assisted living businessstarting a business+3 | — | Assisted Living Investingaliquiz.com+2 | — | assisted livingbusiness startup+3 | — | 21m 14s | |
| 5/20/26 | ![]() Episode 199 | The Truth About Funding Assisted Living Homes (What Most Beginners Get Wrong)✨ | funding assisted living homescommon misconceptions+4 | — | Assisted Living InvestingRoadmap Challenge+7 | — | assisted livingfunding+5 | — | 34m 02s | |
| 5/15/26 | ![]() Episode 198 | Why Traditional Rentals Feel “Small” After You Discover Assisted Living✨ | assisted living investmenttraditional rentals+5 | — | Assisted Living InvestingMedicaid+1 | — | assisted livingtraditional rentals+5 | — | 22m 16s | |
| 5/8/26 | ![]() Episode 197 | Your Real Estate Skills: Your Ticket to a Profitable Assisted Living Business✨ | real estateassisted living+5 | — | Assisted Living InvestingRoadmap Challenge+3 | — | assisted living businessreal estate skills+5 | — | 26m 17s | |
| 5/6/26 | ![]() Episode 196 | How to Actually Get Started in Assisted Living (Without Overthinking Every Step)✨ | assisted livingbusiness startup+5 | — | Assisted Living InvestingFoundation Builder+5 | — | assisted livingbusiness startup+6 | — | 27m 18s | |
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| 5/1/26 | ![]() Episode 195 | Assisted Living Investing: The #1 Rookie Mistake!✨ | assisted living businessrookie mistakes+4 | — | Assisted Living Investingaliquiz.com+1 | — | assisted livingbusiness mistakes+4 | — | 29m 57s | |
| 4/29/26 | ![]() Episode 194 | Starting an Assisted Living Business With No Money: What’s Actually Realistic✨ | assisted living businessfinancial strategies+3 | — | aliquiz.comroadmapchallenge.com+1 | — | assisted livingbusiness strategies+3 | Gustobrandon9590 | 36m 31s | |
| 4/24/26 | ![]() Episode 193 | Cash Flow King: From Pocket Change to 6 Figures in Assisted Living✨ | assisted living investingreal estate+4 | — | aliquiz.comroadmapchallenge.com+1 | — | assisted livingreal estate investing+5 | — | 22m 36s | |
| 4/22/26 | ![]() Episode 192 | Are ASSISTED LIVING Deals Killed By Staffing Costs?✨ | staffing costsassisted living+3 | — | aliquiz.comroadmapchallenge.com+1 | — | staffing expensesassisted living facilities+3 | Gustobrandon9590 | 19m 47s | |
| 4/17/26 | ![]() Episode 191 | Assisted Living: Investor's Disaster or Dream?✨ | assisted living investmentsentrepreneurship challenges+4 | — | aliquiz.comroadmapchallenge.com+1 | — | assisted livinginvestments+5 | — | 24m 17s | |
| 4/15/26 | ![]() Episode 190 | Medicaid & Assisted Living: How It Works!✨ | MedicaidMedicare+4 | — | MedicaidMedicare+4 | — | MedicaidMedicare+8 | Gustobrandon9590 | 30m 50s | |
| 4/10/26 | ![]() Episode 189 | Why Starting an Assisted Living Home is the Next Big Move in Real Estate✨ | assisted livingreal estate+4 | — | aliquiz.comroadmapchallenge.com+1 | — | assisted livingreal estate investment+5 | — | 17m 15s | |
| 4/8/26 | ![]() Episode 188 | Do I NEED a License to Get Started in Assisted Living?✨ | assisted livingbusiness licensing+3 | — | aliquiz.comroadmapchallenge.com+1 | — | assisted livinglicensed facilities+3 | Gustobrandon9590 | 21m 40s | |
| 4/3/26 | ![]() Episode 187 | How to Operate an Assisted Living Business Out of State✨ | operating assisted living businessout of state management+4 | — | — | — | assisted livingbusiness operations+5 | — | 25m 47s | |
| 3/27/26 | ![]() Episode 186 | Do You Need to Be a Nurse to Open an Assisted Living Facility?✨ | assisted livingnursing requirements+4 | — | aliquiz.comroadmapchallenge.com+1 | — | assisted living facilitynurse requirement+4 | — | 22m 56s | |
| 3/25/26 | ![]() Episode 185 | Five SIMPLE Steps To Work With Medicaid In Assisted Living | In this episode, Brandon provides a practical guide for assisted living facility owners and operators on how to effectively integrate Medicaid into their business model. He outlines a clear, five-step process designed to simplify the complexities of government reimbursement, covering everything from initial qualification to maintaining long-term compliance. Chapters: Understanding Medicaid Eligibility: How to determine if your facility and residents qualify for Medicaid programs. [00:25] The Application Process: Navigating the paperwork and requirements for Medicaid certification. [01:45] Billing and Reimbursement: Strategies for ensuring timely and accurate payments from the state. [03:30] Compliance and Documentation: Best practices for maintaining the necessary records to stay compliant with Medicaid regulations. [05:12] Maximizing Profitability: How to balance Medicaid residents with private-pay clients to maintain a healthy bottom line. [07:45] Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you aliquiz.com Struggling to launch your assisted living business?Get clarity in 5 days roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility” thealibook.com Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. | 28m 32s | ||||||
| 3/21/26 | ![]() Episode 184 | Assisted Living and Home Health: Evaluating Options | In this conversation, Brandon discusses the differences between assisted living and home health care, providing insights into the services offered, costs involved, and the importance of choosing the right option based on individual needs. He emphasizes the benefits of both care types and how they can serve different populations effectively. The discussion also touches on the business opportunities within the assisted living sector and offers resources for those interested in starting their own ventures. Chapters 00:00 Introduction to Assisted Living and Home Health 05:07 Understanding Assisted Living Services 10:47 Exploring Home Health Care 13:34 Cost Comparison: Assisted Living vs Home Health 16:36 Choosing the Right Option for Care Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you aliquiz.com Struggling to launch your assisted living business?Get clarity in 5 days roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility” thealibook.com Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. | 19m 59s | ||||||
| 3/18/26 | ![]() Episode 183 | Overwhelmed Starting Assisted Living? Where to Begin! | Learn the essential steps, foundational principles, and mental models to successfully launch your assisted living venture with confidence. Brandon Gustafson shares practical advice, key strategies, and resources to help you build a solid foundation and accelerate your path to profitability. Chapters: 00:00 - Introduction and announcement about resource updates 00:39 - Appreciating your decision to explore assisted living investments 01:08 - How to navigate access to free tools and resources 02:05 - The importance of foundational work in assisted living success 04:50 - Why long-term success depends on building correctly from the start 05:49 - First focus: building your business foundation before other tasks 06:45 - Validating your idea through proper market analysis 08:29 - The importance of doing the boring but essential tasks 09:54 - Developing your business plan and using free checklists 10:51 - Securing funding and creating a persuasive business story 12:18 - The necessity of underwriting and financial projections 13:44 - Avoiding unrealistic income assumptions and doing conservative planning 18:27 - Why entity formation is a step that should come later 19:24 - The Focus Framework overview and its five phases 24:07 - Recap: prioritize foundational tasks to accelerate progress Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you aliquiz.com Struggling to launch your assisted living business?Get clarity in 5 days roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility” thealibook.com Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. | 25m 34s | ||||||
| 3/13/26 | ![]() Episode 182 | What Stops Most People From Kicking Off Their Assisted Living Business? | In this conversation, Brandon discusses the common barriers faced by individuals looking to start an assisted living business. He identifies fear, overwhelm, and confusion as the primary obstacles that prevent aspiring entrepreneurs from taking the first steps. He emphasizes the importance of having a clear roadmap and a proven framework to navigate the complexities of launching a business in this sector. He shares personal experiences and insights to encourage listeners to overcome their fears and take actionable steps towards their goals. Chapters 00:00 Overcoming Initial Hurdles in Assisted Living Business 02:12 Understanding Fear and Overwhelm 08:34 Navigating Confusion and Building Confidence 13:51 Creating a Roadmap for Success Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you aliquiz.com Struggling to launch your assisted living business?Get clarity in 5 days roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility” thealibook.com Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. | 16m 40s | ||||||
| 3/11/26 | ![]() Episode 181 | Navigating Assisted Living Liability | Brandon Gustafson discusses how to navigate liability concerns in assisted living, emphasizing the importance of proper insurance, legal structures, and risk management strategies to mitigate risks and build a successful business. Chapters 00:00 Introduction to Liability Concerns in Assisted Living 00:25 Brandon's Background and Mission 01:32 Common Liability Concerns and Real-Life Examples 03:42 Importance of Insurance in Liability Management 05:56 Types of Liability Risks to Be Aware Of 09:27 Building a Strong Business Foundation 11:08 Legal Entity Setup and Asset Protection 13:18 Legal and Insurance Strategies for Success 15:12 Insurance Policies Needed for Assisted Living 17:29 Risk Management Strategies and Staff Policies 22:07 Overcoming Fear and Moving Forward 26:05 Resources and Next Steps for Aspiring Entrepreneurs Want my help building your own profitable assisted living business?Take the quiz to see which program is right for you aliquiz.com Struggling to launch your assisted living business?Get clarity in 5 days roadmapchallenge.com The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:✅ Get clarity on your assisted living business model✅ Understand the numbers, licensing, and funding process✅ Build your personalized roadmap to launch. Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently. If you can’t make it to the next challenge, grab my book “The Profitable Assisted Living Facility” thealibook.com Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 Follow me to learn more and get the help you need to launch your assisted living business:Website: https://urlgeni.us/alihomeFacebook: https://urlgeni.us/facebook/alifbgroupLinkedIn: https://urlgeni.us/linkedin/aliliTwitter: https://urlgeni.us/twitter/alixInstagram: https://urlgeni.us/instagram/aliig I’ve also got several FREE resources to help you get started : Business Plan Checklist: https://urlgeni.us/alibpc Calculator: https://urlgeni.us/alicalc Lease Agreement Template: https://urlgeni.us/alila ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath Grant Writing Template: https://urlgeni.us/aligrant Make sure you like, comment, and subscribe to Assisted Living Investing! Your comments and reviews help others find this content so they can get help launching their assisted living business. | 30m 16s | ||||||
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