#227: AEO vs SEO: How AI Search is Changing B2B Marketing

About this episode

This episode discusses how AI search is transforming B2B marketing strategies and the importance of helpful content.

In this video, I break down AI visibility and GEO vs traditional SEO, and whether any of it actually changes how B2B teams should go to market. We cover: → What AEO and GEO actually mean and how they differ from traditional SEO → Why the Five B's framework still holds up in the age of AI → Why "be helpful" content is now more important than ever → 3 practical things to do instead of chasing AI visibility hacks If you are a B2B founder, marketer, or sales leader trying to figure out if AI search changes your content strategy or if the fundamentals still apply, this episode is for you. Tune in and learn: ✅ Why AI doesn't replace your go-to-market playbook, it just raises the bar on being helpful ✅ How to tighten your positioning so AI chatbots actually cite your brand ✅ Why niche, question-led content wins in AI interfaces ✅ How partnerships and trust signals drive distribution in the AI era ✅ A bonus tip on using Bing's AI performance reporting for Copilot visibility ----------------------------------------------------- 🔗 Links + CTAs ----------------------------------------------------- 🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course 🧠…

People in this episode

Hosts: Kevin Chen, George Coudounaris

Topics covered

• AI visibility
• AEO vs SEO
• B2B marketing
• content strategy
• go-to-market playbook
• partnerships
• trust signals

Keywords

• AI search
• B2B marketing
• AEO
• SEO
• content strategy
• go-to-market
• partnerships
• trust signals
• Bing AI
• visibility hacks

Mentioned in this episode

Organizations: Bing

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