#231: YouTube Masterclass for B2B Businesses (2026)

About this episode

The episode features an interview with B2B YouTube specialist Samu Kovács discussing effective YouTube strategies for B2B businesses.

In this video, I sit down with B2B YouTube specialist Samu Kovács to break down why YouTube is one of the most underrated and untapped channels in B2B right now. We cover: → Why YouTube beats LinkedIn for cutting through the noise in B2B → How to rank your videos and attract your exact ICP without needing thousands of views → The YouTube-first content strategy that actually drives inbound leads and pipeline → How to convert views into booked calls with the right CTAs If you are a B2B marketer or founder looking for a channel that builds trust, drives pipeline, and compounds over time. Tune in and learn: → Why 300 views from your ICP beats 30,000 random views → How search-based YouTube content creates evergreen traffic for years → What actually makes a video rank (hint: it is not the tags) → How to turn YouTube into your number one lead gen channel ----------------------------------------------------- 🔗 Links + CTAs ----------------------------------------------------- 🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course 🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school 💼 Need help…

People in this episode

Hosts: Kevin Chen, George Coudounaris

Guest: Samu Kovács

Topics covered

• YouTube marketing
• B2B strategies
• lead generation
• content strategy
• video ranking

Keywords

• B2B marketing
• YouTube strategy
• video content
• lead generation
• inbound marketing

Mentioned in this episode

Organizations: The B2B Playbook, LinkedIn, YouTube, CRO School, Demand Generation Program

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