About this episode

The episode discusses strategies for effective demand generation using LinkedIn ads and category entry points.

In this episode, we break down category entry points and how to use LinkedIn ads to plant your brand in buyers minds way before they're even ready to buy. We cover: → What category entry points actually are and why they matter for B2B demand gen → Why LinkedIn ads is such a strong fit for targeting these key buyer moments → Real examples of category entry points you can build campaigns around → If you are a B2B marketer trying to build pipeline and stay top of mind with your ICP before they enter market. Tune in and learn: → How to identify the moments that trigger buyers into market → How to use LinkedIn ads targeting to reach the right people at the right time → Why cataloging your market beats relying on intent data platforms → How to turn category entry points into ad creative and thought leadership content ----------------------------------------------------- 🔗 Links + CTAs ----------------------------------------------------- 🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course 🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school 💼 Need help running your own LinkedIn Thought…

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