Aimee Smale Was Shy, Had No Plan and Built a Million Dollar Brand. The Reason Will Surprise You.
About this episode
Aimee Smale shares her unexpected journey to building a million-dollar brand despite her shyness and lack of a clear plan.
You do not need to be the obvious person to build something real. In this episode of The Balance Theory, Erika sits down with Aimee Smale, founder of Odd Muse and 29 year old millionaire, to unpack the story nobody tells about building something from nothing. Not the strategy, not the business plan, not the perfect moment. The quiet, unassuming journey of someone who was never supposed to do this and did it anyway. If you've ever caught yourself thinking: "I don't think I'm the right type of person for this" "I don't have a clear path or a blueprint to follow" "I've been waiting to feel ready but that moment never comes" "I look at successful people and assume they had something I don't" "I have an idea but I don't know where to start" Then this episode is for you. In this conversation, Erika and Aimee cover: - Why being shy and timid did not stop her and why it does not have to stop you either - The mindset to go all in on yourself even if you cannot quit your job tomorrow - How to reframe sacrifice so it stops feeling like something you are losing - The version of yourself you have to let go of to build something new - What to do when you have everything you worked for and…
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