About this episode

The episode discusses the implications of a UID2 mix-up for publishers and the significance of Kochava's settlement with the FTC regarding location data.

If a tree falls in a forest, does it make a sound? And if a UID2 doesn't work -- does anyone notice? Inside a UID2 mix-up that has a publisher questioning the value of alt IDs. Then, what Kochava's settlement with the FTC means for any ad tech company that handles location data.

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