To Sell TV, The New 'Premium' Is 'Fandom'
About this episode
This episode discusses the key buzzwords from this year's TV Upfronts, focusing on performance, dynamic, AI, and fandom.
This year's TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations.
More episodes of The Big Story
- Picking An MMM
- Can Content Drive Performance?
- Cannes 2026: Authenticity In The Age of AI
- Mergers And Operating Systems Are Reshaping TV Ads
- Programmatic TV Home Screens And Gaming Ads For Kids
- AI Off The Rails
Explore listener stats, chart rankings, contacts and more on the The Big Story podcast page.