About this episode

The episode features PR strategist Lauren Cabello discussing strategies for authors to effectively promote their books and build personal brands.

Today, we talk to PR strategist and author Lauren Cabello about how nonfiction entrepreneurs, CEOs, founders, coaches, and speakers can use book PR to build a personal brand and sustained momentum rather than relying on Amazon sales alone. We dive deep into coordinating a book launch strategy, turning every placement into reusable marketing assets, how podcasts drive more sales, the value of traditional publishing for bookstore distribution, the changing landscape of AI search for authors, and building launch teams. Learn more about Lauren at: https://laurencobello.com/ Get PR help from Lauren at: https://leveragewithmedia.com/ 00:48 What Author PR Includes 02:40 Building a Launch Plan 04:03 Keeping Momentum After Launch 05:06 PR for Speakers and Coaches 07:06 Earned Media vs Podcasts 09:04 Timing and Lead Time 12:03 Publishing Choices and Deals 12:33 When to Hire a Publicist 20:46 Three PR Needle Movers 25:41 Future of Book Promotion 32:16 Traditional Publishing Benefits This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect…

People in this episode

Host: Brandon Birkmeyer

Guest: Lauren Cabello

Topics covered

• book PR
• personal branding
• launch strategy
• media placement
• traditional publishing
• AI search
• marketing assets

Keywords

• bestsellers
• PR strategy
• book launch
• media
• podcasts
• publishing
• marketing

Mentioned in this episode

Organizations: Amazon, Leverage with Media, Brands On Brands Podcast

Books & works: Front & Center Leadership

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