The Brands On Brands Podcast

Understanding the Iconic Personal Brand of Jean-Michel Basquiat with Doug Woodham. In this episode, Brandon sits down with Doug Woodham, author of 'Jean-Michel Basquiat: The Making of an Icon,' to delve into the fascinating life and lasting cultural impact of Jean-Michel Basquiat. From his early struggles as a homeless teenager to becoming one of the most valuable artists in history, Basquiat's journey is explored in depth. Woodham discusses the pivotal moments and relationships that shaped Basquiat's career, his bold and enigmatic art, and the strategic decisions that cemented his posthumous fame. 00:50 Introduction to Basquiat's Cultural Impact 04:06 The 2017 Sale and Its Global Impact 05:41 Licensing and Pop Culture Integration 10:48 Basquiat's Artistic Style and Influence 15:41 The Neo-Expressionism Movement 21:21 Early Struggles and Key Relationships 26:22 Navigating the Art World 32:43 Celebrity Endorsements and Market Resurgence This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Unlocking Virality: The Secrets to Going Viral with Austin Armstrong. In this episode, Austin Armstrong, creator, strategist, and author of 'Virality: Your Playbook for How to Use AI and Social Media Marketing to Go Viral and Get Paid,' shares insights on creating content that garners massive engagement. He discusses strategies for generating intrigue through titles, the importance of broad content, and constructing a successful content funnel. Armstrong delves into the concept of 'ethical clickbait,' the importance of authenticity, and how leveraging AI tools can enhance content creation. He also emphasizes the significance of using new forms of lead magnets like micro SaaS tools. 00:27 Meet Austin Armstrong: The Viral Content Expert 01:00 Secrets to Going Viral: Intrigue and Broad Appeal 04:06 The Power of Broad Content and Funnels 07:10 Crafting Content Strategies: Testing and Iteration 11:22 The Importance of Hooks and Curiosity Gaps 15:00 Balancing Authenticity and Strategy 20:35 Choosing the Right Social Media Platform 23:34 Leveraging AI for Content Strategy 31:09 The Future of Lead Magnets: Micro SaaS 37:26 Final Thoughts and Inspirations This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

If I had to rebuild my personal brand from zero today, this is exactly what I'd do. In this solo episode, I break down the core principles, decisions, and habits that matter most when starting a personal brand from scratch—without an audience, without momentum, and without overcomplicating it. This isn't about platforms, hacks, or going viral. It's about clarity, consistency, and building credibility the right way from day one. 00:00 Starting from Zero: The Ultimate Personal Brand Rebuild 00:49 The Foundation: Clarity Over Niche 01:31 Building Proof: Helping and Documenting 02:25 Choosing Your Stage: Where to Showcase Your Value 03:35 Automation and Consistency: Creating a System 04:13 Collaboration: Leveraging Other Platforms 05:06 Final Thoughts: Visibility Over Virality This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Transform Your Personal Brand with a 3-Minute Daily Reflection. In this video, we explore a transformative three-minute daily reflection habit that can help you grow your personal brand without needing a complex content strategy or additional time. By taking just three minutes each morning to reflect on your day and capture your thoughts, you can generate authentic content that connects with your audience. This habit involves three steps: reflect, record, and reuse. Utilizing tools like AI for transcription, you can easily turn your reflections into various forms of content. Over time, this consistent practice not only builds a wealth of content ideas but also enhances your credibility and visibility. Start today to see the impact of intentional reflection on your personal brand. 00:18 The Power of Reflection 01:13 The Three-Step Reflection Process 02:12 Turning Reflections into Content 03:12 The Long-Term Benefits 04:00 Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

AI is completely rewriting the rules of personal branding — and most people are already falling behind. In this interview, Brandon Birkmeyer breaks down how AI is transforming the way we show up, get discovered, build trust, create content, and scale our influence online. If you're building your brand the same way you did a year ago, this is your wake-up call. You'll learn: 🔥 Why AI didn't just automate marketing — it democratized influence 🔥 The difference between AI copycats and AI-powered originals 🔥 How AI boosts production value and builds instant authority 🔥 The rise of the "digital twin" (and how to use it responsibly) 🔥 How AI helps you stay authentic through data-driven feedback 🔥 The 4-step system to build your brand in the AI era Capture before you create Remix, don't replicate Build your digital ecosystem Keep your human edge AI gives everyone a louder microphone — but only original thinkers will stand out. If you want to grow your visibility, credibility, and thought leadership in the age of AI, this video is your playbook. This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Most people think personal branding is about getting followers, likes, and viral videos — but that's not the real game. In this solo episode, Brandon Birkmeyer breaks down why most people approach personal branding completely backward, and what to do instead if you want to build a reputation that gets you noticed, respected, and paid. It's not about attention — it's about perception. It's not about reach — it's about reputation. And it's not about fame — it's about trust at scale. You'll learn the three layers of brand power — Visibility, Credibility, and Influence — and how to move from being seen to being chosen. 💡 In This Episode ✅ The #1 mistake most people make in personal branding ✅ Why chasing attention won't build your career or business ✅ What credibility signals actually look like (and how to create them) ✅ The 3-part framework: Visibility → Credibility → Influence ✅ How to collaborate with credible people to build brand associations ✅ Why credibility makes you memorable and influence makes you profitable ✅ A simple 3-step playbook to start playing the real game today 🧠 Key Takeaways Visibility gets you seen. You can't build trust if people don't know you exist. Credibility gets you believed. Proof, not popularity, builds trust. Influence gets you paid. Once people believe in you, opportunities chase you. Your content isn't just marketing — it's a trust-building system. Every post, appearance, and collaboration should send one clear message: 👉 "This is a person worth knowing." 🔗 Episode Resources 📘 Learn more at: brandsonbrands.com 🎥 Watch on YouTube: @brandsonbrands 💬 Follow Brandon on LinkedIn: linkedin.com/in/brandonbirkmeyer

Mastering Social Skills: 9 Essential Micro Behaviors for Building Trust and Connection. This episode debunks common misconceptions about social skills, emphasizing that true social skill lies in how people experience you. Learn nine practical social skills that can transform others' perceptions regardless of personality type or professional role. By practicing these behaviors daily, individuals can build a reputation as confident, trustworthy, and thoughtful leaders. 00:00 Introduction to Real Social Skills 00:58 The Say Hello First Skill 01:48 The Ask and Listen Skill 02:20 The Follow-Up Skill 03:01 The Remember Names and Details Skill 03:45 The Public Support Skill 04:21 The Visibility Without Vanity Skill 04:59 The Teach What You Know Skill 05:25 The Positive Gossip Skill 05:55 The Composed Presence Skill 06:23 Quick Recap and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Rebranding isn't something that happens once. It's something that keeps happening as you evolve. Every time you discover something new about who you are and how you help people, your brand deserves to evolve with you. In this episode, Brandon breaks down what it really means to rebrand yourself and why it's a natural part of personal and professional growth. You'll learn how to speak your truth, refine your message, and stay aligned with your authentic self as you evolve. In this episode, you'll discover: Why rebranding is an ongoing process, not a one-time event The 3 essential steps to successfully rebranding yourself How to find your authentic voice by showing up and speaking your truth Why clarity comes from action — not from waiting until you have it all figured out If you've been feeling the need for a change or wondering how to show up as the next version of yourself, this episode is for you. This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter