About this episode

Brandon Birkmeyer discusses the evolving landscape of personal branding in a conversation with Dave Polykoff.

This episode is a little different than usual. Instead of hosting, I'm sharing a conversation where I was a guest on The Personal Brand Blueprint podcast with Dave Polykoff. We go beyond the typical "tips and tactics" and get into what's actually changing in personal branding right now—from AI and content creation to credibility, trust, and what it really takes to stand out today. We also talk through my own journey—from working on brands like Coca-Cola and Apple to building my own platform—and how my thinking on personal branding has evolved along the way. In this conversation, we cover: • Why having a "show" can accelerate your personal brand • How I grew my YouTube channel—and what most people get wrong • The shift from expertise → expression → trust • Why "proof" is becoming the new currency of personal branding • The role of AI in content creation—and where it helps (and hurts) • How to think about content strategy without overcomplicating it This is a more free-flowing, behind-the-scenes conversation—less structured, more real—and a good look at how I think about building a personal brand in today's landscape. If you're trying to stand out, build credibility, or grow your…

People in this episode

Host: Dave Polykoff

Guest: Brandon Birkmeyer

Topics covered

• personal branding
• AI
• content creation
• credibility
• trust
• standing out

Keywords

• personal branding
• AI
• content strategy
• credibility
• trust
• YouTube growth
• proof

Mentioned in this episode

Organizations: Coca-Cola, Apple, The Personal Brand Blueprint

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