How to Prove B2B Marketing ROI with Customer Storytelling and Data
About this episode
Amberly Dressler discusses isolved's customer storytelling approach and brand positioning for HR professionals.
In this episode of The brndBrief Podcast, guest Amberly Dressler, VP of Corporate Marketing at isolved, shares how isolved developed their "People Heroes" brand positioning to elevate HR, payroll, and benefits professionals who were often seen as compliance-focused rather than strategic contributors. Amberly provides key insights on their customer storytelling approach, which analysts have called ‘the kings of customer storytelling’ and how they've evolved their events strategy based ...
People in this episode
Host: The brndBrief Podcast
Guest: Amberly Dressler
Mentioned in this episode
Organizations: isolved, HR, payroll, benefits
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