Shifting Capital Donors to Annual Fund Donors : A Case Study w/ Kelly Hill at Heart of Missouri CASA

About this episode

Kelly Hill discusses her journey in expanding Heart of Missouri CASA and the strategies for effective fundraising.

Kelly Hill is the leader of Heart of Missouri CASA. As an organization who advocates for abused and neglected children, the need to grow and serve more kids, and in deeper ways, has weighed on Kelly's heart her entire career. Kelly set out on a determined path, taking the organization from 3 to 13 staff members and growing their annual budget by 5x over 10 years! But, she knew they could grow even more! Sherry and Kelly discuss the steps that have allowed Heart of Missouri CASA to continue to grow again and through a relational fundraising approach. Kelly shares how a High-ROI funding model and mindset has benefited both her organization's Annual Fund and Capital Campaign. What You Will Hear: ✔️ Donors want to know your true need ✔️ Looking ahead to a multi-year funding approach is scary, but an important mindset shift ✔️ Fundraising is fun when you have a clearer idea of what your organization truly needs ✔️ Leveling up your LinkedIn can vastly grow your knowledge and support base ✔️ Raising to a higher number actually feels "easier" now! —————————————— Kelly Hill is the Executive Director of Heart of Missouri CASA (Court Appointed Special Advocates), where she has spent nearly…

People in this episode

Host: Sherry Quam Taylor

Guest: Kelly Hill

Topics covered

• fundraising
• non-profit growth
• annual fund
• capital campaign
• relational fundraising

Keywords

• fundraising
• non-profit
• annual fund
• capital campaign
• advocacy
• children
• Heart of Missouri CASA

Mentioned in this episode

Organizations: Heart of Missouri CASA

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