The Zero-Cost Marketing Strategies That Grew My Practice to 7 Figures

The Zero-Cost Marketing Strategies That Grew My Practice to 7 Figures

From The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice by Nicole McCance

March 31, 2026 · 53 min

About this episode

Nicole McCance shares zero-cost marketing strategies, particularly email marketing, that helped grow her therapy practice to seven figures.

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/KhiTjPaohjY In this episode, I’m sharing the zero-cost marketing strategy that helped me grow my practice to seven figures: email marketing. I walk you through how to use email to reconnect with past clients, nurture new leads, and create content that actually converts without relying only on social media. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:38] Why email marketing beats social media [08:14] How to reconnect with past clients [13:06] How to capture leads through online booking [16:06] My counseling commitment pyramid [24:02] How to write emails that convert Links From The Episode: Episode #105: Content Marketing that Converts Clients: https://mccancemethod.com/episode-105-content-marketing-that-converts-clients/ Book a Strategy Call →…

People in this episode

Host: Nicole McCance

Topics covered

  • marketing
  • email marketing
  • business growth
  • therapy practice
  • hiring system

Keywords

  • zero-cost marketing
  • email marketing
  • therapy practice growth
  • business strategies
  • hiring system

Mentioned in this episode

Organizations: The Hiring Method, YouTube

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