Dynamic Pricing: It’s Been Here All Along

About this episode

The episode discusses the history and application of dynamic pricing in business with guest Marco Bertini.

You might think dynamic pricing is a new phenomenon. You’d be wrong. This week’s guest, Marco Bertini, kicks things off by reminding us it’s been around almost as long as commerce itself. We explore why businesses use it, how it affects customers, and when it actually works best. Marco is Professor of Marketing at Esade, a global business school based in Barcelona.

People in this episode

Guest: Marco Bertini

Topics covered

• dynamic pricing
• business strategy
• customer impact
• marketing
• commerce history

Keywords

• dynamic pricing
• commerce
• business
• marketing
• customer experience

Mentioned in this episode

Organizations: Esade

Places: Barcelona

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