The Marketers' Toolkit - 'E' (Episode 2)
From The Cambridge Marketing Podcast by LightBlueMedia
April 14, 2026 · 17 min · Episode 409
About this episode
This episode explores how ESG and economic factors influence modern marketing strategies and business success.
Part two of “E” in The Marketers Toolkit looks at ESG and economic forces shaping modern marketing. From sustainability and governance to GDP, inflation and consumer confidence, this episode explains how external pressures influence strategy, decision-making and long-term business success. (Episode 1 of "E" can be found here. https://LightBlueMedia.podbean.com/e/the-marketers-toolkit-e-episode-1/)
Topics covered
- ESG
- economic forces
- sustainability
- governance
- marketing strategy
- decision-making
- business success
Keywords
- ESG
- economic forces
- sustainability
- governance
- GDP
- inflation
- consumer confidence
- marketing strategy
Mentioned in this episode
Organizations: ESG, GDP, inflation, consumer confidence
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