The Art of Selling Innovation
About this episode
Kiran Kapur discusses the challenges of marketing innovation with Richard Leyland, focusing on selling complex ideas and the impact of AI on professional services marketing.
In this episode, Kiran Kapur chats with Richard Leyland from Cambridge Consultants about the challenge of marketing innovation. They explore selling complex, high-risk ideas, overcoming client hesitation, and proving value. The conversation also covers thought leadership, cross-industry marketing, and how AI is reshaping content, strategy, and the future of professional services marketing.
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