About this episode

Kofi Amoo-Gottfried discusses his journey and insights on building the DoorDash brand.

What does it take to build a brand that cuts through the noise in a world where most people are trying to ignore you? Jim’s guest this week is Kofi Amoo-Gottfried, Chief Marketing Officer at DoorDash, who has spent the last seven years helping transform the company from a restaurant delivery app into a multi-category commerce platform with over $14 billion in revenue and more than 3.2 billion orders in 2025. Today, DoorDash is one of the most recognizable brands in tech, with ambitions to become a “24/7 life assistant” for its customers. Kofi joined DoorDash in 2019 as VP of Marketing before being promoted to the company’s first Chief Marketing Officer in 2022. In this role, he oversees marketing across consumers, merchants, and Dashers. Born in Ghana, Kofi came to the U.S. for college in Minnesota, where, as he says, he stumbled into marketing. He began his career at Leo Burnett, then worked at Wieden+Kennedy and Publicis, before moving to the brand side with Bacardi and Facebook. After the recording, Kofi announced that he will be stepping down from his role at DoorDash in May, marking the end of an impactful chapter helping shape one of the most recognizable brands in tech and…

People in this episode

Host: Jim Stengel

Guest: Kofi Amoo-Gottfried

Topics covered

• branding
• marketing
• leadership
• risk
• commerce
• technology

Keywords

• DoorDash
• Kofi Amoo-Gottfried
• branding
• marketing
• leadership
• Super Bowl
• commerce

Sponsors

IAB

Mentioned in this episode

Organizations: DoorDash, Leo Burnett, Wieden+Kennedy, Publicis, Bacardi, Facebook

Places: Ghana, Minnesota

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