About this episode

Jim Stengel interviews Nick Law about the challenges in modern marketing and the need for creativity and leadership.

If the role of a CMO is to make a brand interesting, why does so much marketing today feel anything but? This week Jim sits down with Nick Law, Creative Strategy & Experience Lead of Accenture Song, the $20 billion creative services division of Accenture, to explore what’s gone wrong in modern marketing, and what leaders need to do to fix it. In 2019,  Accenture Song (then called Accenture Interactive) purchased the highly awarded and fast-growing creative agency droga 5. Teaser alert: its founder, David Droga, is a big reason Nick is now at Accenture Song.  Nick’s journey is anything but traditional. He began his career in trade school in Randwick, Australia, before rising through the creative ranks, where he spent 17+ years at R/GA during its most innovative era, a stint at Apple as VP of Marketing Integration, and now helping shape one of the most expansive creative organizations in the world. Today, at Accenture Song, he works across marketing, design, commerce, and customer experience, bringing together systems and storytelling at scale. Tune in for a conversation about creativity, leadership, and the evolving role of marketing in an increasingly complex…

People in this episode

Host: Jim Stengel

Guest: Nick Law

Topics covered

• marketing
• creativity
• leadership
• brand building
• customer experience

Keywords

• CMO
• marketing industry
• creative strategy
• Accenture Song
• brand interest

Sponsors

IAB

Mentioned in this episode

Organizations: Accenture Song, Accenture, droga 5, Apple

Places: Randwick, Australia

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