#112: Sam Isaacson – The Challenges Facing Coaching in the Age of AI

#112: Sam Isaacson – The Challenges Facing Coaching in the Age of AI

November 5, 2025 · 2h 20m · Season 1 · Episode 112

About this episode

Sam Isaacson discusses the challenges and opportunities AI presents to the coaching profession.

Sam Isaacson saw the rise of artificial intelligence coming, and he was ready for it. With his background in managing technology risk and change, he could see the impact that rapid AI development would have on his current profession as a coach, and in this episode of The Coach’s Journey Podcast he addresses some of the most pressing issues facing coaches all over the world. Very few people are as well placed as Sam to speak about the threats and the benefits AI holds for human coaches. After all, he has developed his own AI coaching product, AICoach.chat , which provides its clients with a “distraction-free space for thinking, challenging and reframing, not reacting”. In conversation with episode host Neil Mackinnon, Sam addresses questions of ethics, efficacy and economy that have been brought to bear on the coaching industry by the rise of products like his. The coach, author and founder of The Coachtech Collective offers his perspective on the qualitative difference between being coached by a human and an AI, and the crucial question of what role relationship plays in successful coaching engagements. Sam, who was the first person to ever coach people in virtual reality…

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