Powering incremental off‑platform media with Instacart’s unique data and audiences

About this episode

Emma discusses off-platform media strategies with Instacart's Adam Silverblatt, focusing on leveraging first-party data and audience targeting.

Off‑platform doesn’t have to mean more complexity. Emma is joined by Instacart’s Head of Off-platform Strategy, Adam Silverblatt, to break down how brands can use Instacart’s first‑party data beyond Instacart.com. This looks like building high‑intent audiences, activating them via partners like The Trade Desk, Roku, Pinterest, and TikTok, and closing the loop with sales measurement. They dig into what makes Instacart’s audiences truly incremental, how to avoid double‑paying for the same shoppers, and what brands should be asking every retail media network about incrementality and accountability.

People in this episode

Host: Emma

Guest: Adam Silverblatt

Topics covered

• off-platform media
• first-party data
• incrementality
• audience targeting
• retail media networks

Keywords

• Instacart
• off-platform strategy
• first-party data
• audience activation
• sales measurement

Mentioned in this episode

Organizations: Instacart, The Trade Desk, Roku, Pinterest, TikTok

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