This Month Above the Fold - Joybuy launches in Europe, the changing upper funnel landscape, and where retail media spend will go in an AI search-driven future
About this episode
Emma and Danny Hoffman discuss the implications of Joybuy's European launch, the shift in advertising spend towards retailer DSPs, and the impact of AI on product discovery.
In this month's episode, Emma and Danny Hoffman (Senior Director, Global Retail Strategy) break down three commerce topics brands should have on their radar right now: what Joybuy’s launch in Europe could mean for competition and for brands, why more advertising dollars may keep moving toward retailer DSPs instead of other media environments, and how AI is starting to change the way shoppers discover products and how brands show up.
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