AI Is Lying, Customers Aren't: Radical Transparency and Culture-Building with Eric Fortenberry | Ep. 450

AI Is Lying, Customers Aren't: Radical Transparency and Culture-Building with Eric Fortenberry | Ep. 450

From The Construction Leading Edge Podcast by Todd Dawalt

June 29, 2026 · 1h 8m · Episode 540

About this episode

Todd DeWalt interviews Eric Fortenberry about the challenges contractors face and the importance of transparency and effective delegation in the construction industry.

EPISODE 450: Why are you still stuck in the middle of everything, even with the best tools, a solid team, and steady projects coming in? In this episode, Todd DeWalt sits down with Eric Fortenberry, founder and CEO of JobTread, to dig into the real reasons contractors stay under-profitable and overworked, and what it takes to finally get off the hamster wheel. ⚡Schedule a Business Evaluation Call with The Construction Leading Edge Team: HERE 👉 Eric has worked with over 12,000 construction businesses, and he sees the same pattern over and over: owners who don't know their numbers, won't delegate, and treat AI like an easy button. In this conversation, he and Todd break down the job costing most contractors skip, how to delegate so your team actually takes ownership, and why "don't trust and verify" is the rule for using AI on your projects. Eric also gets candid about JobTread's culture and why he only hires people who've lived through the chaos of construction, how he built radical transparency into the company, and why he keeps turning down the private equity offers piling up in his inbox. If you're a CoConstruct user staring down the sunset, he explains why moving on your own…

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