How to Sell on Value Instead of Price | Ep. 445
About this episode
Todd Dawalt discusses how contractors can sell based on value rather than price, providing a four-step sales framework to improve client engagement and decision-making.
Episode 445 If your prospects are ghosting you, dragging their feet, or making the final decision based on whoever has the lowest number, the problem probably isn't your price. It's that you're selling the plunger. In this episode, Todd Dawalt breaks down why most contractors spend too much time talking about their company and not enough time talking about what the client actually wants. He shares a four-step sales framework for getting prospects to make faster decisions, stop hiding their budget, and see you as the obvious choice. Todd walks through how to uncover the desired end result, identify the risks and obstacles standing in the way, position yourself as the path of least resistance, and introduce the investment only after the value is fully established. If you've been winging the sales process and wondering why deals keep stalling out, this episode gives you a repeatable framework you can put to work right away. 👉 If you're tired of putting in the work only to get ghosted at the finish line, tune in. Most contractors think they lose deals on price. Todd makes the case that the real problem is leading with the wrong thing. When you talk about your company history, your…
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